SEO Audit & Services
I’m a technical SEO freelance specialist with 10 years of experience working with and ranking websites. I provide SEO (Search Engine Optimization) and internet marketing services in Warrington, Cheshire and the surrounding area. Do you want more traffic to your website? I can optimize your website in order to reach more potential customers.
Get More Website Traffic
The internet is becoming an ever more important place for driving business. However it’s also a very competitive place, so it’s very important to optimize your website. An optimized website will rank higher, which will increase the organic traffic of your website. This will increase the exposure of your business, potentially leading to more sales or leads.
SEO is still widely misunderstood, even to those who are experienced in the information technology (IT) industry. It requires very specific technical knowledge. This technical knowledge includes and understanding of how keywords are used, including competitive, local and long tail keywords. Making sure a website is indexed and whether it can be crawled by the search engines, to name a few examples.
Optimizing a website also includes the set up of the site, so it loads quickly, the content itself, text and images. The readability and general aesthetics contributes to the general user experience (UX), these factors can increase user retention and reduce bounce rates. Other factors include how secure the website is, whether it has an (SSL) certificate, and how responsive the website is are all ranking factors. I use only white hat techniques to improve keyword ranking positions.
Local SEO specifically involves competitor, keyword and general research in Warrington, Cheshire and any relevant and near-by towns and cities. Your website is not the only way your business can be found online for local searches. We have business listings for example, some of which are location specific. These also need to be utilized or optimized.
White Hat SEO
White hat SEO is basically the good type, which doesn’t attempt to manipulate or deceive the search engines in order to improve site rankings.
Getting on the first page of google is not something that can be guaranteed. However optimizing your website and improving your rankings can be. With that in mind, website rankings can be greatly influenced by search engine algorithm changes. It was once easy to manipulate those algorithms, however things have evolved, and the algorithms have become much smarter.
SEO Audit Example
- Keyword & Competitor Research
- Local SEO – Citation Building
- On & Off Site Optimization
- Analyzing User Experience
- Analyzing Internal & External Links
- Meta Data Check
- Crawl-ability, Errors & Indexing Issues
- Website Structure Review & Recommendations
Many techniques that use to work, no longer do, and those same techniques used today could even result in a website rankings penalty. I have been involved in SEO long enough to have experienced some of the biggest updates in search engine history, such as the major Google Panda and Penguin updates.
I keep up to date with the latest news and SEO best practices for optimizing and ranking websites. Always be cautious of any SEO company offering amazing results, they’re unlikely to be trustworthy, using outdated techniques such as excessive and low quality link building strategies, which may get your website penalized.
Using a local Warrington based service will get you a much more personalized and higher quality audit or consultant. Much of the work can be done remotely, however I can travel out to your business or office on a regular basis, or when needed, which is another benefit to a local SEO consultant.